The art of the title

The Art Of The Title

Studio Idents

Studio indents are basically a studio's identification; what the studio is identified by; the studio's trademark. As technology has improved and graphics developed these simple still and basic images have transformed into very effective short and complicated mini films with real meaning and emphasis behind them.

 Studios and directors have realised how important identity is in the world in film and how a below standard ident can have an bad affect on reputation so they have developed their idents to become more competitive in the market.

here are a few examples:

Warner bros.
20th Century Fox.
Universal.
Paramount.

 

Titles

1) The Purge




1) Universal pictures
2) Production company
3) Main Characters
4) Producers
5) Directors


History of ' Universal '.

Universal Studio's, is an american film studio, and is one of hollywood's six big studios. as founded by Carl Laemmle, Mark Dintenfass, Charles O. Baumann, Adam Kessel, Pat Powers, William Swanson,David Horsley, and Jules Brulatour. The Universal Film Manufacturing Company was founded on April 30, 1912, in New York. Laemmle, who emerged as president in July 1912, was the primary figure in the partnership with Dintenfass, Baumann, Kessel, Powers, Swanson, Horsley, and Brulatour. Eventually all would be bought out by Laemmle. The new Universal studio was a vertically integrated company, with movie production, distribution and exhibition venues all linked in the same corporate entity, the central element of the Studio system era.

 

Past student thrillers

To assist me with the production of my thriller I have viewed the thriller trailers of former media students.

Firstly I watched and analysed "Hunter"





 Personally I gave this a 4 because I noticed  there was a good use of camera (angle & movement), sound and props. I would like to believe they done the same scenes with several different camera angle and they used the camera effectively having lots of different camera shots made it interesting to watch and when the PE teacher hits the detective with a baseball bat the way the camera was angled it was believable that the detective was actually hit. The use of sound also had a significant part in me giving this piece full marks, it was used quite effectively for certain actions such as when the detective is entering the school the sound suggests tension and something is about to happen. Also overall performance for me was clear and an understandable story line.

Next up was "Power Cut"

This example on the other hand i think deserved a 1/4. It is almost the exact opposite of "Hunter" in terms of camera use and effects, and sound. The camera use, was actually very impressive but there was a lack of variety in angles, shot types and movement. The use and experiment of sound in this example was very unsatisfactory it seems as though there was only one track used through-out the whole thriller with differentiating volume. The plot and storyline was very unclear and settings was not very good; what was supposed to be an office, was very obviously a history classroom.